![]() ![]() In a bid to make self-raising flour more popular among the general public, the company staged a series of exhibitions in the early 1920s where freshly baked scones, pastries and cakes were sold for a shilling to visitors. Self-raising flour was more expensive and considered a novelty - consumers bought plain flour direct from the miller and self-raising flour was only sold into independent grocers. In the early 1920s, the most commonly used type of flour was plain flour. As a result, Bell decided to take the first couple of letters from the each of the two words of the brand name and turn them into the more catchy sounding ' Be-Ro'. Following the death of Edward VII, it became illegal to use the Royal name. Among his top-selling brands were 'Bells Royal' baking powder and a self raising flour. Our Story Thomas Bell founded a wholesale grocery firm near the Tyne quays and railway station in Newcastle in the 1880s. ![]()
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